The health tech and digital health sectors have been riding a wave of excitement for years, fueled by the promise of AI and innovative solutions. But as Jens Stensgaard Jacobsen shared on SaugaTalks with host Irene Lyakovetsky, we’re entering a new phase—one of reconciliation. The hype is giving way to hard realities: investors and markets now demand real revenue, measurable impact, and solutions that actually work.
In the episode “Vision to Victory: Build AI-Driven Health Startups That Win!,” Jens emphasized a truth I’ve come to see as foundational: scaling in healthcare happens at the speed of trust. Building credibility isn’t just important—it’s non-negotiable. Whether it’s proving your solution delivers on its claims or showing hospitals tangible savings in time and money, trust is the currency that drives success in this industry.
What sets winning startups apart? A laser focus on specific verticals. Broad, catch-all platforms are losing ground to targeted solutions that address precise pain points. By leveraging social proof—real-world results and endorsements—startups can build the confidence needed to secure investment and market traction.
This shift in priorities is reshaping the health tech landscape. The bar is higher now, and that’s a good thing. It pushes us to create solutions that don’t just promise change but deliver it. Tune in to the SaugaTalks episode to hear Jens unpack how to navigate this evolving space and build AI-driven health startups that thrive.
Share your thoughts: What’s the biggest challenge you see in scaling health tech today?
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